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How to Make Your Business Stand Out With Custom Awnings

Depending on the type of business you operate, your storefront or front facade could make or break your long-term success. Even businesses that don’t depend directly on foot traffic or high visibility from the street want to have an attractive entrance. And while there are dozens of ways to spruce up the front of your commercial building, custom awnings are among the best ways to invest in your commercial facade and really make your business stand out.

However, if you’ve never considered custom awnings before, you probably have a few questions. For instance, what kind of commercial facade designs stand out the most? How can a custom awning help draw in more customers or beautify your business? Finally, where can you find high-quality custom canopies and awnings at affordable prices?

In today’s guide, we will answer all of these questions and more, so let’s get started!

What Makes a Commercial Facade Stand Out?

Many of the things you can do as a business owner to make your commercial building facade stand out do not require a lot of time or money. While architectural and structural changes often have the biggest impact (more on that later), there are many simpler ways to make your business stand out to passersby. For example, you can:

  • Keep a Clean Appearance – Making sure that the front of your business remains clean and tidy is less of a recommendation and more of a necessity. A messy or dingy-looking facade is going to scare off potential customers and, over time, hurt your brand. Simply doing a little exterior maintenance can ensure that your front facade creates a warm and welcoming atmosphere.
  • Improve Visibility – While it may not be feasible to move your location, you can make small changes to your surroundings to improve visibility from the sidewalk, parking lot, or street. Trimming trees that might be limiting visibility is always a good idea. It’s also important to carefully consider the placement of any outdoor marketing fixtures. You want them to be visible without congesting the area or making it difficult to access the front entrance.
  • Consider Temporary Signage – Temporary window signage or exterior signage is excellent for catching the attention of passersby. These are particularly effective if you have an ongoing sale or campaign that you want to promote. But once again, just remember that placement is everything, and you want to ensure that your temporary signage draws people’s attention to your business without being overwhelming or an eyesore.
  • Perfect Your Landscaping – Greenery is always refreshing, especially if your business is in an urban environment. Small flower gardens, neatly trimmed bushes, or even small trees are great ways to really beautify your commercial building facade and make it stand out from other businesses. However, if you don’t already have areas that can accommodate plant life in front of your building, it may be more complicated and expensive to implement these improvements.

While these are all great ways to make your commercial building stand out, the best method is often to make adjustments to the building itself. Fortunately, you don’t need to knock it down and start from scratch. Instead, you should consider custom add-ons (like awnings) that can greatly enhance your commercial facade design. We’ll go over some of the best options in the sections below.

Business Facade Customizations

Ready to really invest in your business? Here are some sure-fire ways to turn a drab storefront into a beautiful and bustling commercial facade:

Signage & Lighting

Your front sign likely emphasizes your business name and logo. While changing a recognizable logo might not be in your best interest, you can always make adjustments so that your sign is bigger, brighter, and even more aesthetically pleasing. In addition to replacing old signage, you might also want to use accent lighting or backlighting to improve visibility.

Doors & Windows

Like signage, the doors and windows at the front of your business will need a little “refresh” from time to time. Even if it just means adding a new coat of paint to your doors or applying anti-glare materials to your windows, you can easily make your business facade brighter and more alluring. With time, you may need to replace your windows and doors to modernize your business or simply do away with unsightly cracks and blemishes.

Awnings & Canopies

If you’re looking for a way to completely transform your commercial building facade, custom awnings and canopies are a great solution. Not only do they serve a practical purpose, but they also help give your business a cleaner, more professional, and more distinguished aesthetic. In the section below, we’ll go into even more detail about the benefits of custom canopies and awnings for commercial business facades.

Benefits of Customizable Awnings

Here’s just a taste of what you can get with a high-quality, customizable awning:

  • Enhanced Weather Protection – Having an awning or canopy that extends beyond the facade of your building can provide much better protection from the elements. Customers will be more inclined to wait outside your business and escape the scorching sun or pouring rain. Not only is this a great perk to have, but it also generally improves the customer experience every time they enter or exit the building.
  • Attractive Design – Awnings can be customized to match or improve the current design of your building. This can help make your business much more attractive to prospective customers. Since a customizable awning is designed for your specific business, it can also be made to appeal to your unique needs and preferences.
  • Better Branding – Want to highlight your signage to give people a better first impression of your brand? A quality awning can make it happen. You can even add your business name and logo to the awning or canopy itself to improve branding and visibility at the same time.
  • Greater Energy Efficiency – If your business front gets a lot of direct sunlight, an awning can help provide shade and make it easier to control the temperature near the entrance without cranking up the A/C. Even in colder climates, canopies can provide a bit more protection from cold wind coming into your business every time someone opens the door.

Duralux Custom Awnings For Businesses

Do you think your business could benefit from custom canopies or awnings? Do you want to enhance the aesthetic appeal of your commercial building facade? Are you in need of a way to draw in more customers and invest in the long-term success of your business? If so, Duralux has the expertise and designs to see your architectural dreams come to fruition.

At Duralux, we offer a wide range of custom canopies and awnings, from our Alumilúx extruded aluminum canopies to our DuraWood wooden canopies on aluminum frames. When you choose to work with us, you have access to dozens of customizable designs, materials, colors, and lighting options. This way, you can create exactly what you want your business or storefront to look like, and we can build it for you. Our custom architectural canopies are specifically made to bridge the gap between lasting functionality and superior style, giving you more room to customize the perfect facade for your place of business.

Interested in designing a custom awning for your business? Reach out to the experts at Duralux today!